The fine lines start getting deeper, the elasticity of the skin begins to decrease. The skin starts becoming a little dryer. The skin has passed its prime & the down-hill trip has begun. External ageing factors like climatic condition, pollution and photo ageing add to the internal ageing factors. Stress the modern day disease makes matters worst.
Women in this age group start feeling that they have passed their prime and they are no longer that attractive as a result try out various beauty treatments available, some good some make the skin condition worse. Dieting to maintain once youthful figure if not done properly can add to skin problems actually making it sag.